"Negril Beach No. 8"
Up the beach, down the beach - I'm always getting those backwards. I think when you are looking towards the center of town, or "downtown," then you are looking "down the beach."
When it comes to a country road in Sav, however, I don't have a clue which way is "up the road" and which is "down the road."
But the locals sure know the difference. And promptly correct your mistake.